AFFILIATIONS

Guerilla Marketing

Deborah became a Certified Guerilla Marketing Coach in 2006. A long-time fan and practitioner of Guerilla Marketing, she wanted to be able to offer this highly focused, bottom-line oriented marketing approach to her clients. 

When the first “Guerilla Marketing” book was published in 1983, it’s author, Jay Conrad Levinson was considered to be a pioneer in his approach to non-nonsense marketing for small to medium sized businesses. The principals that he introduced in 1983 are still valid today.

What makes Guerilla Marketing so ideal for many of Bifulco Business Solutions’ Clients is that it relies on time, energy and imagination, rather than costly advertising budgets.

Deborah works one-on-one with clients to develop Guerilla Marketing Plans; and also presents interactive workshops to small groups of business owners.
 

Deborah is a Certified Professional Behavioral Analyst and TTI Distributor, licensed to use all of the TTI Success Insights Collection ® of reports, including the Behaviors (DISC) and Values (PIAV) series. 

The behavioral assessments help people understand how they do things, using observable behavior. This is a particularly effective tool in improving communications within groups or partnerships. 

Deborah received her accreditation from the Institute in September 2002. In 2006, she was granted Fellowship in the Institute in recognition for her service to her colleagues, her community, and her clients.

The Institute for Independent Business is a not-for-profit research and accreditation organization established in 1984 in the UK to give independent businesses direct access to some of the world’s top business executives.

The IIB is the largest organization of its type in the world with over 3,300 Executive Associates having been through the accreditation process. Executive Associates work with businesses mostly within the '”small to medium sized” (SMB) sector, placing at their disposal mature senior executives to use as sounding boards, support and mentoring whenever and wherever needed, drawing on one of the most comprehensive support infrastructures in the world. 

Independent businesses often operate in isolation without the networks of contacts and information services available to executives in larger companies. It is widely recognized that business ownership is one of the toughest and loneliest jobs in the world.  

Deborah is a Certified Innermetrix Consultant and is trained and certified to use their axiology-based Attributes Index assessment. The Attributes Index is based on the work of the late Dr. Robert Hartman (1920-1973) and identifies how people make decisions. This is an extremely effective tool to use in organizations that are experiencing growth or change.